For agents tired of starting every month from zero

Your whole real estate business. ONE place.

If you have a sphere, you have a business. ONE turns the people you already know into referrals: it tells you who to reach today and why, keeps every promise you made, and markets your listings, open houses and buyer tours. Five tools, connected, with Pulse watching over all of it. Nothing goes out without your tap.

Founding pricing for the first 50 members · Cancel any time in the trial

ONE Brain: your business as a map, with ONE at the centre and your five products around it

Most agents don't have a lead problem.
They have a system problem.

01

Pick your 50 people

The VIP-50: the people who already know, like and trust you.

02

Touch them every month

A call, a video text, a social touch, the newsletter and a mixer invite. Plus a face-to-face, a handwritten note and a drop-by each quarter.

03

Watch the referrals come in

Fifty relationships, touched on purpose, every month. ONE tells you exactly what to do and when.

ONE Brain

Open ONE. Do the work. It's that simple.

Sign in and your business is one living map: ONE at the centre, your five products around it. Pulse plans your day in order, from the calls that matter most to the approvals due before posting time. It ticks things off as you do them, and at day's end it tells you what got done and what moves to tomorrow. Ask Pulse anything about your business.

Watch ONE work: ONE Brain and all five products, in under two minutes.

Five tools, one business

Everything an agent runs, connected

ONE GO: Your day, decided. Open it and do the work.

The phone app

ONE GO

Your day, decided. Open it and do the work.

  • A task list built for you every morning: who to call, text, write to and visit, and why
  • Calls and video texts made from the app check themselves off
  • Time blocks, the Business Rolodex and one-touch referrals
  • Hot / Warm / Cold, the drop-by map and the Lounge
  • A daily score and a weekly score, so you know where you stand

In ONE Relationship and ONE Complete

ONE MOVE: Everyone you know, and what you promised them.

On your computer

ONE MOVE

Everyone you know, and what you promised them.

  • A morning brief written for you, and "What's my next move?" with the words drafted
  • Move people up from New Connection to VIP-50 and beyond
  • The Touch Audit: every VIP's touches for the month at a glance
  • Mixer invites designed with AI, newsletters in minutes, landing pages that bring leads
  • Action plans and a monthly market report for each client's neighborhood

In ONE Relationship and ONE Complete

Marquee: Every listing, marketed like a luxury listing.

On your computer and phone

Marquee

Every listing, marketed like a luxury listing.

  • Walk into the appointment with the presentation and your own comparable sales
  • Add the address and photos; Marquee builds the whole campaign
  • Packet, flyer, open house kit, social posts, a reel and a publishing calendar
  • You approve every piece. Scheduled posting stays off until you turn it on
  • Let your seller watch the open house live, and send a weekly report from six quick answers

In ONE Complete

ONE Open: Every open house, from sign-in to signed.

Phone and tablet

ONE Open

Every open house, from sign-in to signed.

  • Plan, Prepare, Host and Follow Up, with every task on its own clock
  • Invite the neighbors first with the Exclusive Neighborhood Tour
  • Kiosk sign-in at the door, and a live view while you host, with a safety check-in
  • Rate every visitor; the follow-up plan is already written
  • Send the seller the report in one tap

In ONE Complete

Showly: Every buyer tour, captured.

The phone, on tour

Showly

Every buyer tour, captured.

  • Snap the listing sheet and Showly fills in the details
  • Talk as you walk through; Showly drafts the write-up for you to read
  • One recap for the whole tour, sent by text
  • Your buyer answers every home: Yes, Maybe or No, with a note
  • Ask the lender for a pre-approval letter right from the home

In ONE Complete

Real agents

In their own words

“I added 11 transactions from my sphere after implementing VIP-50. This completely changed how I run my business.”
Annette JuddReal Estate Broker, West Point, UtahAnnette leads a team with Parry at The Luxury Agency.
“I was on the verge of quitting the business entirely and returning to a regular 9-to-5 job. But after joining VIP-50, everything changed. I'm now the team lead for Idaho with multiple transactions actively flowing through my pipeline—and this transformation happened in just a few short months.”
Travis EvendenReal Estate Agent / Luxury Agency Team Lead, IdahoTravis leads a team with Parry at The Luxury Agency.
“What I have enjoyed about the VIP50 program is the emphasis that's placed on something we're all starved for — genuine connection with others. The fact that I can prioritize my relationships with the people I care about as a facet of my business is a no brainer. It's also a great community of agents and likeminded people to come together and get support, advice, or just camaraderie; something that is incredibly valuable in this oftentimes isolating business.”
Holly LaneM.S. Realtor
“After more than 30 years in the real estate business, I've seen just about every coaching program out there—and very few truly move the needle. The VIP-50 program is different. It's not just theory; it's a clear, proven system that creates real momentum and measurable results. If you're serious about growth and operating at a higher level, VIP-50 is the real deal.”
Greg JamesReal Estate AdvisorGreg is an agent on Parry's team at The Luxury Agency.
“VIP-50 is a great tool and training to scale your business to the next level. I have been working hard to differentiate myself using the VIP-50 to take my business much higher. My people are willing to help me achieve my goals especially with how much value I have been giving them using the VIP-50 system.”
Femi CollakuReal Estate Agent, Exit Realty
“The VIP-50 training was the professional intervention I didn't know I needed. The trainers politely (but firmly) pointed out that I've mostly been getting in my own way, and this program finally gave me the roadmap to step aside and let my business actually grow. I've traded my "winging it" strategy for a predictable, referral-heavy model that doesn't involve me spinning my wheels. If you're ready to stop being your own biggest bottleneck and start scaling with some actual clarity, this is it.”
Shellie C.
“VIP 50 has completely rewritten how I interact with my people. As an agent your people are your highest priority and this has made every conversation, text, and event have so much more meaning. These people are people I have chosen not only to pour into, but to accept help, feedback, and support from. The program doesn't just benefit me as an agent. It makes me a better person. I bend over backwards to help and protect my sphere and this has helped me take back my time and dive deeper into building up the people I'm closest with. Highly recommend it. If you jump all in with an open mind and fully effort you will never look back!”
Mark H.Mark is an agent on Parry's team at The Luxury Agency.
“Parry and Aaron have completely changed my business model, The VIP 50 is brilliantly designed retraining the way your business SOI is built, and in turn has helped me truly connect with people and serve my clients better! I will be forever grateful for their mentorship and dedication to serve their people.”
Jara H.
“I am a huge fan of the VIP 50 system that Parry & Aaron have taught me. This is the key to getting your SOI to actually go out of their way to use you as an agent, rather than hoping they do by your social media presence. Parry & Aaron are both very committed to showing up for you, so that you can show up better for your friends.”
TTT. Taylor

Packages

Pick your package

Founding pricing for the first 50 members, for as long as you stay. Web signup only.

ONE Relationship

The VIP-50 method, run every day

$199/month founding

List $299/month

or $1,990 a year founding ($2,990 list): two months free

  • ONE GO
  • ONE MOVE
  • ONE Brain, your dashboard
Start 7 days free7 days free, then $199/month founding. One trial per person.

Elite

90 days of coaching with Parry and Aaron

$2,500

one payment for 90 days, then ONE Complete from day 90

  • Everything in ONE Complete
  • 90 days of coaching with Parry and Aaron
Start Elite

Loan officers

Showly for loan officers

Be on the page your agents send after every showing

$150/month plus tax

Flat, however many agents join you. Month-to-month.

  • Your card on every recap your agents send: name, company, NMLS, photo
  • What they're showing, and how each buyer rated it
  • Pre-approval letters per property, asked for from the house
  • An approval ceiling you set: homes above it are flagged before an offer
  • Who's busy and who has gone quiet
  • Invite your agents by email and see who joined

You never see the agent's voice notes, private notes or anything their buyer said that the agent didn't share. One switch disconnects you.

Sign up as a loan officer

Which one is for me?

ONE RelationshipThe VIP-50 method every day: your VIP contacts, touches and trackers on your phone and desktop.

ONE CompleteYour whole business with the people you already know: every ONE product, the Brain and your agent website.

ONE GrowthNew people you don't know yet: Pulse Ads, Farm Mode, landing pages, speed to lead and results. Add it to Complete for $199/month.

Bring in new people

ONE Growth

Lead generation for any agent, anywhere. Web signup only.

ONE Growth

New people you don't know yet, for any agent, anywhere

$499/month

7 days free, then $499/month. One trial per person.

$199/month added to ONE Complete or Elite

Month-to-month. Ad spend paid by you to Google and Meta, at cost. No per-lead fees.

  • Pulse Ads on your own Meta and Google accounts, approved and published by you
  • Farm Mode: your chosen areas worked together (area page, ads, monthly market note)
  • Landing pages: home value, buyer and seller guides, relocation
  • Speed to lead: Pulse answers new leads in seconds and hands them to you
  • Seller signals: who is likely to move, as suggestions for you
  • Lead inbox: Zillow, Realtor.com and Homes.com emails turned into contacts
  • Results: spend, leads, appointments and closings by source
  • Comes with ONE MOVE and your agent website
Start 7 days free

How ONE Growth compares

What agents report paying for the three usual kinds of lead generation.

Lead platform, ads and a management fee

Monthly
About $1,700-3,500 all-in
Ad spend
Run through the platform, with a management fee, often a percentage of ad spend
Per lead or at closing
Usually none
Texts to your leads
Often sent by the platform's AI, in its words
Contract
Usually 6-12 months

Platform plus bought leads or ZIP codes

Monthly
About $139-1,800
Ad spend
You pay for leads or a share of ZIP codes
Per lead or at closing
Per-lead or ZIP code costs on top
Texts to your leads
Often sent by the platform's AI, in its words
Contract
Usually 6-12 months

Pay at closing

Monthly
No monthly fee
Ad spend
The lead company's own
Per lead or at closing
15-40% of your commission
Texts to your leads
The lead company's team or system reaches the lead first
Contract
The lead company's agreement

ONE Growth

Monthly
$499, or $199 added to ONE Complete or Elite
Ad spend
Paid by you on your own Google and Meta accounts, at cost. No markup.
Per lead or at closing
No per-lead fee. No referral fee at closing.
Texts to your leads
Your texts go from your own phone, in your own words, when you tap Send.
Contract
Month-to-month
Typical 2026 prices from published reviews and cost guides, read 12 Oct 2026; prices vary by market.

Teams and brokerages

Put your whole team on ONE

Teams and brokerages

Your whole team on ONE, set up with Parry

  • A team website, with every agent's own site and page reached from it
  • Every seat on ONE: ONE GO and ONE MOVE, or ONE Complete
  • Lead routing, the lead pool and the war room
  • Adding an agent turns everything on for them
  • Team ads run by the team lead

Who built it

Built by agents who actually do the work

Aaron Pehrson and Parry Ward in front of the VIP-50 sign
Parry Ward

Parry Ward

The Relationship Architect

Founder of The Luxury Agency. Built the VIP-50 method to get off the hamster wheel of chasing strangers.

Aaron Pehrson

Aaron Pehrson

The Systems Operator

The one in the room who makes it click, and makes sure nobody gets left behind.

Questions

Is there a free trial?

Yes. ONE Relationship, ONE Complete and ONE Growth start with 7 days free, one trial per person. You add a card at checkout and can cancel before the trial ends. Elite is paid up front.

What is founding pricing?

The first 50 members pay $199 a month for ONE Relationship or $399 for ONE Complete, instead of $299 and $499, for as long as they stay a member. When the 50 spots are gone, the page shows list prices. ONE Growth has no founding price.

Is there an annual plan?

Yes. Paying for a year gets you two months free.

Can I buy one product on its own?

ONE Growth is sold on its own to any agent, anywhere. Everything else comes as packages, because the products work together: what happens in one shows up in the others and in ONE Brain.

What is the difference between ONE Complete and ONE Growth?

ONE Complete runs your whole business with the people you already know, and includes your agent website. ONE Growth brings in people you don't know yet: Pulse Ads, Farm Mode, landing pages, speed to lead, seller signals and results. Many agents use both: Growth is $199 a month added to Complete.

Does anything post or send without me?

No. Nothing sends or publishes unless you approved it and pressed publish, or switched it on yourself. Pulse's Autopilot is off until you turn it on; then it works inside guardrails (it hands showings, offers, contracts and money back to you) and reports what it did each week.

Do open house visitors go into my VIP-50?

Never on their own. Visitors and tour buyers are kept with their source; Pulse, ONE's AI, suggests the follow-up and you decide.

I run a team or a brokerage.

Talk to Parry. Team and brokerage plans are set up with you, so use the Teams and brokerages box above and he will get back to you.

I'm a loan officer.

Showly's lender side is $150 a month and works alongside the agents you partner with.

I'm already a member.

Sign in at the top of the page with the same email and password as ONE GO and ONE MOVE.

Your pipeline isn't going to fix itself.

Start with the people you already know. ONE does the remembering.

Start your 7-day free trial